B2B SaaS marketing leader with 12 years of global experience building predictable pipelines and repeatable GTM systems for growth-stage teams. Specialises in sales funnel clarity, conversion optimisation, and demand generation that aligns Marketing, Sales, and Customer Success around measurable outcomes.

Strategic direction across website CRO, CRM systems, and advanced funnel analytics; with an operator-style approach: diagnose what's breaking, align stakeholders, implement the system, measure impact. Typically engaged to give revenue teams a clear plan, a focused cadence, and scalable playbooks that improve ROI and qualified pipeline.

𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐌𝐨𝐝𝐞𝐥: Part-time leadership (2–3 days/week), interim HoM, or project-based GTM builds.

𝐑𝐞𝐠𝐢𝐨𝐧𝐚𝐥 𝐆𝐓𝐌: North America (CA/USA) and EU/UK market entry, expansion, and localisation.

𝐁𝐨𝐨𝐤 𝐚 𝐜𝐚𝐥𝐥 → https://calendly.com/rileykearl/