Founder and Director, Be The Best You Can Be: Growth and Performance Strategist, Leadership Development and Cultural Change Consultant, High-Performance and Executive Coaching

Nadine McCarthy is the Founder and Director of Be The Best You Can Be, a high-performance consultancy specialising in leadership development, performance strategy and cultural change to drive sustainable business growth and optimise human potential. With over two decades of experience, Nadine has become a trusted and strategic partner to global and indigenous private organisations, not-for-profits, elite athletes, sports teams, C-suite executives, and leadership teams, helping them achieve measurable and sustainable results.

With 20 years of experience, including 12 dedicated to executive and high-performance coaching across Ireland’s sports sector, Nadine has worked with senior leaders and high-performance directors to achieve exceptional results, including medal-winning success in Olympic cycles and competitive events. She applies the same focus, strategy, and results-driven approach with all her clients, combining evidence-based methodologies such as MIT’s leadership and cultural change frameworks, neuroscience-backed performance and flow strategies, and lean thinking principles. Recognised for delivering tangible outcomes and ROI, Nadine specialises in performance solutions, leadership development, systemic cultural change, and executive coaching. Her ability to align innovation with practical execution drives sustainable business outcomes, cultivates leadership excellence, and unlocks performance potential and results across business, sports, and human performance domains.